When Frank Butler founded Catalina Yachts in 1970, his goal was not to become the largest sailboat builder in the United States. Frank's goal was, and still is to build good boats that are a good value for their customers. Accomplishing this requires planning, efficient manufacturing (a part of the process Frank particularly enjoys) and well-designed boats. He believes Catalinas do well in a very competitive market, because they are the result of listening carefully to customers and dealers.
When Catalina designs a new boat, they don't try to reinvent the wheel each time. They incorporate proven features with new ideas and a lot of boatowners' suggestions. This gives the line continuity, helps to avoid overly trendy styling, and insures good resale value for Catalina owners. At Catalina they are especially proud of having the biggest percentage of repeat customers in the industry.
Catalina is committed to maintaining the high level of customer confidence this represents. The Catalina philosophy means listening to customers and doing their best every day. On that promise the Catalina family will continue to grow.
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